Rockmount Cowboy Tin Metal Western Sign

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This was "Papa Jack's" original artwork from the 1950s. It was first used as large cardboard poster easel signs in the stores around the country that carry Rockmount. When Steve was researching the "Western Shirt" book he found a collector who had one of the signs and featured it in the book. Then while renovating the Rockmount building a complete set was unearthed and are available as posters. This one is available as a tin sign, too, as featured. Today, the tin version is found in stores carrying Rockmount and in the collections of people who follow the brand and its story. Measures 12.5" x 16".


Jack A. Weil “Papa Jack” founded Rockmount Ranch Wear in 1946. He was the oldest CEO in the world, working daily until age 107. He is to Western wear what Henry Ford is to the car.

I’ve always believed we were never selling just the cowboy—we sell the romance of the West.  That’s so much more... — Papa Jack 

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