Cowboy shirt and vintage hat on a man sitting in an open car, outdoors on a dirt road
Cowboy shirt and vintage hat on a man sitting in an open car, outdoors on a dirt road

THE WEST IS NOT A PLACE
IT'S A STATE OF MIND

Vintage western wear cowboy shirt with fringe and embroidered floral details, worn by a woman in a car
Vintage western shirt with embroidered floral fringe, held near a person wearing a cowboy hat

THE ORIGINAL
SNAP SHIRT

SINCE 1946

Women's New Arrivals

Vintage brick building facade with rows of windows and a storefront sign reading L WOLF MFG CO

Our Story

Rockmount Ranch Wear was founded in 1946 by Jack A. Weil in Downtown Denver. He was the oldest CEO in the world, working daily until age 107. Papa Jack made the first Western shirts with snaps. Today, Rockmount is still a family business influencing 80 years of Western fashion worldwide.

Vintage western wear, two men posing in tan and green shirts with a plaid shirt and store backdrop

"Papa Jack didn’t just create a new kind of shirt, he started a whole new fashion. He gave those who identify with the American Western way of life a style tailored specifically for them. Rockmount stands out from other fashion companies because we have maintained a consistency of design across three generations. We go our own direction and don’t look to other brands for our inspiration."  — Steve Weil.