Rockmount Legends: Celebrities in Classic American Fashion Expected for April Delivery

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$60.00
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$60.00
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BOOK*-LEG R-
This item backordered but available to pre-order.

This Item is currently out of stock, but is available for Pre-Order now. We strongly recommend pre-ordering to reserve your item with priority on the next shipment. (The payment authorization will be reversed if not sent in seven days. We only charge for items we that ship.

*You can be the first to receive yours by placing a pre-order for delivery late April.*

Founded in 1946, Rockmount Ranch Wear Mfg. Co. invented the original Western shirt with snaps—and accidentally created an American icon. What began as a small family business in Colorado grew into a brand worn around the world. Rockmount became the choice of cultural legends like Elvis, Dylan, and Clapton, appearing in hundreds of films and embraced by the Smithsonian, a U.S. President, universities, and major global brands.

Rockmount Legends tells the story of how a three-generation Colorado business helped define Americana by celebrating individuality, rebellion, and personal style. Written by third-generation CEO & Chief Creative Officer, Steve Weil, this book is a tribute to a brand that didn’t follow fashion—it shaped it.