Our New Book Rockmount Legends Celebrities in Classic American Fashion by Rockmount Ranch Wear, vintage

Our New Book -- Rockmount Legends: Celebrities in Classic American Fashion

$40.00
$40.00
Sold Out
BOOK*-LEG R-

You have good taste and it's worth the wait! This shirt is temporarily out of stock — pre-order now and you'll be first in line when the next shipment arrives. We only charge when yours is on its way.

Founded in 1946, Rockmount Ranch Wear Mfg. Co. invented the original Western shirt with snaps—and accidentally created an American icon. What began as a small family business in Colorado grew into a brand worn around the world. Rockmount became the choice of cultural legends like Elvis, Dylan, and Clapton, appearing in hundreds of films and embraced by the Smithsonian, a U.S. President, universities, and major global brands.

Rockmount Legends tells the story of how a three-generation Colorado business helped define Americana by celebrating individuality, rebellion, and personal style. Written by third-generation CEO & Chief Creative Officer, Steve Weil, this book is a tribute to a brand that didn’t follow fashion—it shaped it.