Our New Book -- Rockmount Legends: Celebrities in Classic American Fashion

Our New Book -- Rockmount Legends: Celebrities in Classic American Fashion

$40.00
$40.00
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Founded in 1946, Rockmount Ranch Wear Mfg. Co. invented the original Western shirt with snaps—and accidentally created an American icon. What began as a small family business in Colorado grew into a brand worn around the world. Rockmount became the choice of cultural legends like Elvis, Dylan, and Clapton, appearing in hundreds of films and embraced by the Smithsonian, a U.S. President, universities, and major global brands.

Rockmount Legends tells the story of how a three-generation Colorado business helped define Americana by celebrating individuality, rebellion, and personal style. Written by third-generation CEO & Chief Creative Officer, Steve Weil, this book is a tribute to a brand that didn’t follow fashion—it shaped it.