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Steve Weil, president of Rockmount Ranch Wear, smiling inside the Wazee Street store surrounded by rows of Western shirts and stacked cowboy hats, wearing a classic Rockmount snap-button denim shirt.

New book explains why touring rock stars and celebs all stop at this Western wear store in Denver

Posted on June 08 2026

Denver's Rockmount Ranch Wear has outfitted everyone from Elvis and Springsteen to Eric Clapton and Willie Nelson since 1946, making its snap-button Western shirts a global symbol of American individualism — a story now told in founder Steve Weil's new book, Rockmount Legends

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