Jeopardy Features Rockmount

A few days after what would have been his 122nd birthday, JEOPARDY posed the question on national television: HOW DOES IT FASTEN for $400?.

Over nine million viewers read the answer:

THE WESTERN SHIRT CREATED BY JACK A. WEIL OF ROCKMOUNT RANCH WEAR

Dan answered correctly, WHAT IS SNAPS?.

When you consider Rockmount is a small family business in Denver and that our brand is part of the popular culture, it makes me pause. My grandfather had a good idea, my father helped popularize it across the country, and I put it on the radar. Three generations, seventy six years, millions of shirts, hats, ties, belts and buckles, bandanas going across the country and the world...

We heard from friends across the country by text, email and phone call starting from east to west as the show aired. My son, Colter, actually got the link while traveling in Japan. It takes a village and we appreciate the support.