Bruce Springsteen

Let's Rock with The Boss (wearing Rockmount)

Our relationship with Bruce Springsteen goes back many decades. The Boss would frequently wear many of our classic denims onstage with his own sleeveless tweaks.

We spot him from time to time wearing Rockmount in various publications such as Esquire, which featured him on the cover in our bolo tie and shirt purchased at Alcala's in Chicago. Scott Pelley wore two of our denims in an interview with The Boss on 60 Minutes. Bruce visited our flagship store in Downtown Denver while on tour. Here, he's in signature Rockmount denims and charcoal black Rockmount tencel.

Bruce Springsteen wearing Rockmount denim western shirt Bruce Springsteen in Rockmount western wear Bruce Springsteen in Rockmount charcoal black tencel shirt

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Bruce Springsteen and John Fogerty wearing Rockmount western shirts Bruce Springsteen on the cover of Esquire wearing Rockmount bolo tie and shirt Bruce Springsteen inside Rockmount Ranch Wear flagship store in Denver

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Bruce Springsteen with Steve Weil at Rockmount Ranch Wear Bruce Springsteen after the show wearing Rockmount western wear

"The Boss" wears Rockmount pima cotton, with John Fogerty in another shot in Rockmount plaid.

Regards,

Steve Weil CEO & Chief Creative Officer

Posted on June 20 2025

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