Bruce Springsteen

Let's Rock! Our relationship with Bruce Springsteen goes back many decades. The Boss would frequently wear many of our classic denims onstage with his own sleeveless tweaks. We spot him from time to time wearing Rockmount in various publications such as Esquire, which featured him on the cover in our bolo tie and shirt purchased at Alcala's in Chicago. Scott Pelley wore two of our denims in an interview with The Boss on 60 Minutes. Bruce visited our flagship store in Downtown Denver while on tour. Here, he's in signature Rockmount denims and charcoal black Rockmount tencel.