Southwest Airlines - Spirit Magazine

March 2009

Rockmount Ranch Wear

In Denver, see how the West is worn.

 For more than six decades, city slickers ranging from Elvis to Eric Clapton to the Killers have insisted the bus make one stop during their stay in Denver.

Located in a red brick warehouse in the city’s lower downtown area, Rockmount Ranch Wear sells some of the country’s most original snap-button shirts, skirts, bolo ties, and belt buckles. Jack A. Weil opened the store in 1946, starting as a wholesale manufacturer and adding retail in 2001. Weil quickly gained a following with his signature diamond-shaped snaps and sawtooth pocket designs, and it wasn’t long before the stars came calling.

Don Henley, Robert Redford, Bob Dylan, Bruce Springsteen, Ronald Reagan, even the cast of Brokeback Mountain — all have made special requests for Rockmount’s threads. Now you can do the same, whether you’re a hardened cowpoke or just a mere tenderfoot.