5280 Magazine - Names Rockmount #3 of 30 Reasons to Love Denver
DENVER'S 5280 MAGAZINE NAMES ROCKMOUNT #3 OF 30 REASONS TO LOVE DENVER
BECAUSE YOU CAN STILL SHOP LIKE A COWBOY IN THE HEART OF DOWNTOWN.
You'd have to be one hell of a successful 'poke to afford the duds at LoDo's Rockmount Ranch Wear-the signature snap-front shirts cost upward of $100-but wearing them puts Denverites in good company. Not only have honest-to-goodness cowboys worn Rockmount's apparel since 1946, celebrities from Matthew McConaughey to Bonnie Raitt have also donned the sometimes plaid, sometimes embroidered shirts that were engineered by founder Jack A. Weil to be form-fitting, which made the clothing less apt to get caught up while riding the range. Today, the business is located in the same building it began in more than six decades ago. Weil died in 2008, but the spirit of the West lives on every time we walk out of Rockmount with a shirt we can't wait to put on.