The Beginning: 

 

Jack A. Weil, born in 1901, and grew up a real cowboy. Attending rodeos and being in the industry, Jack saw firsthand bull riders tearing their shirts on the horns of the bull while riding. It sparked an idea... if you have a western shirt with snaps instead of buttons, when the bull’s horn gets caught on the rider’s shirt it will unsnap rather than rip through the material or worse.

His idea came to fruition in 1946, when Jack purchased a 5-story building in lower downtown Denver and founded Rockmount Ranch Wear Manufacturing Company; selling his signature Western shirt designs with sawtooth pockets and pearl diamond snaps, amongst other western wear products. Rockmount still operates out of this building today.  

Rockmount becomes a family business:

 

Jack B. Weil joined the firm in 1954, he headed design and merchandising for fifty years. Jack B. was one of the first to introduce Western fashion east of the Mississippi.

Steve Weil joined in 1981, officially making Rockmount a three generation business. Steve expanded the business internationally and later took over design. Three generations of the Weil family represent the evolution of the Western business from regional to international.

 

"Papa Jack didn’t just create a new kind of shirt, he started a whole new fashion. He gave those who identify with the American Western way of life a style tailored specifically for them. Rockmount stands out from other fashion companies because we have maintained a consistency of design across three generations. We go our own direction and don’t look to other brands for our inspiration."  — Steve Weil.

 

 

As time went on Rockmount fans began knocking at our door, looking to purchase a shirt. We would kindly point them in the direction of one of our retailers that carries our products nearby. Eventually it happened so much we decided to open our own store front on the 1st floor of the original manufacturing building in lower downtown Denver. Come visit us at 1626 Wazee St Denver, Colorado 80202

 

Rockmount has produced many of Jack A. Weil's original iconic styles from the 1940's such as denim's embroideries, and plaids. All with snaps, shotgun cuffs, and sawtooth pockets.

After opening the storefront, Rockmount started it's own website Rockmount.com